What Is Green Wednesday? When to Shop Huge Weed Deals
As we approach Thanksgiving, grocery lists, travel plans, holiday prep, and Black Friday shopping occupy the minds of many Americans. At Highway Cannabis though, we’re focused on a different upcoming holiday: Green Wednesday.
What began as a local shopping event in California around 2016 has now become a nationwide sensation. This dispensary shopping holiday has evolved from a niche retail trend into a massive cannabis industry event. On the Wednesday before Thanksgiving, dispensaries offer Green Wednesday deals that rival Four Twenty, treating cannabis lovers to a fully replenished stash just in time for the holiday stress.
What’s most fascinating about Green Wednesday, is how cannabis has positioned itself into the mainstream retail landscape. Cannabis, once a taboo subject, now has holidays complete with major sales events, special edition products and more. An arc that demonstrates a cultural shift in America, that tells us this: when it comes to leisure and stress, cannabis is no longer whispered about, but in the spotlight. The question then is, how did Green Wednesday come into existence and why?
HOW GREEN WEDNESDAY BEGAN
Green Wednesday began as a happy accident. The Wednesday before Thanksgiving in 2016, California dispensaries noticed an unexpected sales surge. Recognizing this fateful opportunity, cannabis retailers started offering special discounts to meet this upswing in demand, and thus came Green Wednesday.
But why was there this surge in sales? While many Americans prep for long weekends with family, the familiar holiday anxieties rise to the surface, thus, driving people to seek out cannabis products to help ease stress and tension, and elevate fun and relaxation. The stress that comes with traveling, socializing, and gathering with family can all be alleviated with a quick trip to the dispensary.
WHAT IS GREEN WEDNESDAY
Green Wednesday is the time for cannabis enthusiasts to enjoy big discounts on THC gummies, infused prerolls, weed vape pens, the best weed strains and more. There’s no doubt that 4/20 will always be the most iconic weed holiday, but Green Wednesday is becoming a close second. Essentially the Black Friday of cannabis shopping, customers can shop some of best weed deals of the year on Green Wednesday. If you’re in a state where cannabis is legalized, stopping by a dispensary’s Green Wednesday event should absolutely be on your holiday itinerary.
What began as a seemingly random sales spike has metamorphosized into a major sales event. Today, Green Wednesday stands as a critical pillar of the holiday retail calendar, right next to Black Friday and Cyber Monday. Green Wednesday is now one of the year’s biggest sales days in the cannabis industry, ushering cannabis regulars and newly canna-curious individuals into dispensaries to shop the best holiday deals. Whether you’re prepping for a family weekend, attending a Friendsgiving, looking to amplify your Thanksgiving meal, or simply wanting to relax after a long day of holiday prep, Green Wednesday has something for you.
CELEBRATE GREEN WEDNESDAY AT HIGHWAY CANNABIS IN MARINA DEL REY

Highway Cannabis Dispensary in Marina Del Rey
While we hope the holidays are a joyful time of year for you, we know for many, this time of year is filled with sadness and stress. At Highway Cannabis, we want to help you find cannabis products that will help you enjoy the holiday season. Whether that means finding products that relieve stress and pain, help you achieve leisure and relaxation, or products that simply turn down the volume inside your head for a few hours, we’re here to help you along the way.
Stay tuned for the best Green Wednesday deals in Marina del Rey.